Over 140 million people watched the Eurovision Song Contest last year and now the bet is to make the contest even more social. This time the social interaction will remain within the same platform and with friends or family, using the Sceenic Watch Together software solution.
Dutch national broadcaster NPO, chose Sceenic after winning the Eurovision Song Contest Innovation Challenge 2020. Mr Martijn van Dam (NPO Director for Innovation) said: “The selected solutions are a good example of innovative media companies that we would like to work with, to stimulate innovation in the media. Together, we will investigate how the Eurovision Song Contest can become even more interactive and innovative.”
Sceenic developed for the first time a co-viewing experience in 2013, after understating people’s behaviour and envisioning what social viewing could look like in the future. Now after a few years of hard work and various awards, the market seems to be ready and what looked like a dream years ago has become a reality thanks to partnerships such as the one between Eurovision and Sceenic. “We are very pleased and honoured to power this new social viewing for the ESC and looking forward to contributing to making this contest more interactive than ever before,” said Paul Bojarski Sceenic’s CEO.
Eurovision will be implementing co-viewing experience, during its next contest happening on the 12, 14 and 16 of May 2020.